Hard Rock Cafe Paris closed its doors on 18th November 2024. Is this the end of a popular brand or has the end been in full swing for some time?
According to rumors the cafe was closed because of lacks of sales and road closures during the 2024 Olympic Games on Boulevard Montmartre where the Hard Rock Cafe Paris was located.
According to Jim Allen’s interview (CEO of HRI) Hard Rock International will move away from the Corporate Cafe locations. If the turnover is not right, they could be closed. The fact that interest in these locations, which actually made the brand great, is waning can be seen from the fact that only franchise locations have been opened in the last years. The last corporate café was London Piccadilly Circus, an absolute prime location and a sure-fire success! This location was opened in 2019.
Fact is there is no Hard Rock property in France anymore and this is a shame for this global brand.
So quo vadis Hard Rock?
Attached you will find a list of former Hard Rock Cafes in France
- Hard Rock Cafe Lyon – CLOSED (30.10.2016 – 17.02.2024)
- Hard Rock Cafe Marseille – CLOSED (30.11.2014 – 18.09.2017)
- Hard Rock Cafe Nice – CLOSED (16.10.2013 – 15.09.2023)
- Hard Rock Cafe Paris – CLOSED (24.11.1991 – 18.11.2024)
